An annual report to celebrate decades of academic excellence.

Spring 2018
TEAM: OXFORD COMMUNICATIONS
CLIENT: Stevens Cooperative School

Stevens Cooperative School asked Oxford to put together an annual report for their 70th anniversary. Because they were celebrating 7 decades, they wanted the theme to reflect back on how far they’d come over the years.

Stevens already had an established visual brand, but they were seeking a layout that was a complete departure from what they’d done in the past.

Between the different articles, lists of student names, the 8th graders’ testimonials, and the timelines and graphs, there were a lot of different sections and components in this report, so we wanted to add something that would pull it all together. I used the motif of a paper airplane to add some whimsy to this concept of flipping back in time and to guide readers through the booklet. That gave me the freedom to get more creative with making each spread different and interesting.

The Stevens brand operates around the 3 squares in their logo, so early on in the process I decided to make this booklet a square to nod back to that, especially since in the 70th anniversary version of their logo, the squares are absent.